So what is the "next level" for 360 video? Now that we have seen examples of beautiful, cinematic 360 video that takes our breath away and transports us to another place, how much better can it get?
The next level is interactivity. Virtual reality will feel that much more real, the more we can interact with the virtual environment. At one end of the spectrum, the headsets and handsets are getting incredibly sophisticated, but what about on the desktop? What about on mobile?
We have long held the philosophy that you have to "find them where they are." In other words, get people interested by providing a preview of your immersive VR experience right in the browser. We created bThere Live Layers for just that purpose. You can easily add 2D or 3D objects to any 360 video with our browser-based editor. Those objects can then be "connected" to other videos or webpages and you instantly have an interactive experience right in the browser. One of those behaviors could even be prompting you to download the app version of that very experience. A no brainer, right? The best way to sell a movie and get people to buy tickets is to show a preview of it - the same goes for virtual reality. Give your viewers a taste of the experience so they will commit (and pay for) your interactive movie or game.